By Manu Mazumdar, Director and Head of Data Analytics and Insurance Technology, Insurance Research

Balancing Innovation, Efficiency, and Trust

Artificial intelligence is no longer a future concept for insurers. Across underwriting, claims, operations, customer engagement, and internal support functions, AI is rapidly becoming embedded throughout the insurance value chain. What began as experimentation only a few years ago is now influencing how insurers operate, make decisions, and serve policyholders.

Recent research conducted by Conning underscores the speed of that transition. In Conning’s third annual survey examining artificial intelligence adoption within the insurance industry, nearly nine in ten insurers reported being in some stage of AI adoption, while more than one third indicated AI has already been fully integrated into portions of their operations.

For fraternal insurers, the discussion extends beyond efficiency and automation. AI adoption raises broader strategic questions around member engagement, workforce evolution, service delivery, and organizational trust. Because fraternal organizations are often built around long standing member relationships, shared values, and community oriented missions, technology decisions frequently carry implications beyond operational performance alone.

AI Adoption is Moving Quickly Across Insurance

The insurance industry has moved beyond simply evaluating AI use cases. Insurers are now actively implementing AI technologies across multiple business functions, particularly in areas where large volumes of data, documentation, and repetitive processes create opportunities for operational efficiencies.

Conning’s survey results reflect that acceleration. Generative AI adoption increased significantly over the past year as insurers moved from exploration into implementation. Large language models and predictive analytics also experienced meaningful gains in adoption as organizations identified practical applications throughout the enterprise.

Importantly, AI is no longer confined to innovation teams or isolated pilot programs. It is increasingly influencing enterprise strategy, workflow redesign, customer engagement, and operational execution.

Many fraternal insurers have approached technology adoption through the lens of member impact and organizational culture and mission rather than innovation alone. As AI capabilities expand, organizations increasingly are evaluating how technology can improve efficiency and responsiveness without diminishing the personal relationships and trust that often differentiate the fraternal model.

Click to continue reading Conning’s Viewpoint, “AI in Insurance: The Fraternal Insurer Perspective."

About Conning
Conning is a leading investment management firm with a long history of serving insurance companies and other institutional investors. Conning supports clients with investment solutions, risk modeling software, and industry research. Founded in 1912, Conning has investment centers in Asia, Europe and North America. Conning is part of Generali Investments Holdings S.p.A.

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