2025 Middle Market Study: Expanding the Middle



Price : $1,500.00



Unlocking Opportunity in the Middle Market


The middle market represents one of the most dynamic — and misunderstood — opportunities in commercial insurance. With more than $150 billion in direct written premium potential, this diverse segment demands precision, adaptability, and a clear understanding of where the most attractive opportunities lie.


Conning’s latest study, Middle Market Insurance: Expanding the Middle, delivers a data-driven, executive-level view into how insurers are defining, segmenting, and pursuing this critical market. Drawing on extensive interviews with industry leaders and proprietary analysis of firmographic, premium, and macroeconomic data, this report explores:



  • How the definition of “middle market” is evolving — and what that means for underwriting and distribution strategy

  • Which sectors and business profiles present the strongest growth potential

  • The competitive landscape and the products most resonating with mid-sized firms

  • The operational and strategic challenges insurers must overcome to win


Built on Conning’s rigorous analytics and exclusive industry insight, this study offers a clear roadmap for insurers looking to position themselves for success in one of the most competitive and profitable segments of the commercial P&C market.



Table of Contents

 



Chapter 1: Assessing the Attractiveness of the Middle Market—Sizing


Chapter 2: Pursuing Middle Market Opportunities


Chapter 3: Engaging Middle Market Firms


Chapter 4: Issues Facing Middle Market Insurers


Chapter 5: 2025 And Beyond in the Middle Market