Successful Individual Lines Life-Annuity Specialists


Michael Warner
Conning, Inc.

Conning—Small and Midsized Individual Lines Life & Annuity Companies Find Success with Consistent Focus and Prudent Approach

(Hartford, CT) July 15, 2013—While individual life industry consolidation continues, and insurers still grapple with the aftermath of the Great Recession, a number of firms stand out as successful over the longer term, according to a new study by Conning.

“We analyzed insurers with a focus on individual life and annuities in three size groupings,” said Terence Martin, Director and Head of Life Insurance research at Conning. “We then focused mainly on the small and midsized insurers that met our success criteria, identifying success factors and characteristics such as premium growth and profitability. The overarching characteristics identified for the ten small and five midsized successful firms included financial prudence and consistency in their focus.”

The Conning study, “Successful Individual Lines Life-Annuity Specialists” analyzes individual life-annuity insurer performance and specifically those small and mid-sized insurers with the most successful performance.

“Some intriguing patterns emerged as we looked more closely at these successful firms,” said Steve Webersen, managing director at Conning. “For example, focus on either life or annuity products mattered much less than consistency of that focus over time, and of course the riskiness of the products. We also identify factors such as the successful firms’ approach to geographic footprint, distribution, investments, expenses, and policy face amounts.”

“Successful Individual Lines Life-Annuity Specialists” is available for purchase from Conning by calling (888) 707-1177 or by visiting the company’s web site at

About Conning 

Conning ( is a leading investment management company for the global insurance industry, with almost $82 billion in assets under management as of June 30, 2013 through Conning, Inc., Conning Asset Management Limited, Cathay Conning Asset Management Limited, and Goodwin Capital Advisers. The company's unique combination of asset management, risk and capital management solutions and insurance research helps clients achieve their financial goals through customized business and investment strategies. Founded in 1912, Conning is focused on the future, providing clients with innovative solutions, leveraging its global capabilities, investment experience, and proprietary research. The company is headquartered in Hartford, Connecticut, with additional offices in Purchase, London, Cologne, and Hong Kong.