Personal Lines Consumer Markets Annual: The Accelerating Pace of Change


Michael Warner
Conning, Inc.

Conning—Personal Lines Consumers Reshaped by Four Key Forces

(Hartford, CT) June 27, 2016—The personal lines market’s buying, shopping and risk behaviors are increasingly influenced by four key factors, according to a new study by Conning, Inc.

“Change in the personal lines market is increasingly consumer-driven,” said Alan Dobbins, a Director, Insurance Research at Conning. “The consumer profile is changing due to demographic, cultural, technological and economic forces. The trends within these four forces are shifting continuously, creating an ongoing challenge for personal lines insurers. Cultural shifts of diminished focus on ownership, changing expectations, and growth in drug use are all changing behavioral patterns. Economically, consumers are experiencing the effects of slow economic and wage growth as well as tight credit, reducing overall demand. Of course technology is driving rapid change in consumer communication, service and transaction expectations.”

The Conning study, “Personal Lines Consumer Markets Annual: The Accelerating Pace of Change” identifies the important changes affecting the personal  lines consumer, details what is driving those changes, and analyzes the potential impact for market participants. This edition focuses on four critical forces of change: demographic, cultural, technological and economic.

“Demographic trends influencing the personal lines market include a slowing population growth rate along with changes in age structure, increasing racial and ethnic diversity, and geographic shifts,” said Steve Webersen, Head of Insurance Research at Conning. “Insurers that focus on the details behind these market forces will be better prepared for the coming changes in the personal lines market.”

“Personal Lines Consumer Markets Annual: The Accelerating Pace of Change” is available for Conning Library licensees or for purchase from Conning by calling (888) 707-1177 or online at


Conning ( is a leading global investment management firm with approximately $103 billion in assets under management as of March 31, 2016.* With a long history of serving the insurance industry, Conning supports institutional investors, including pension plans, with investment solutions and asset management offerings, award-winning risk modeling software, and industry research. Founded in 1912, Conning has offices in Boston, Cologne, Hartford, Hong Kong, London, New York, and Tokyo.

*Asset total includes Conning, Inc., Conning Asset Management Limited, Conning Asia Pacific Limited, Goodwin Capital Advisers, Inc., Conning Investment Products, Inc. and Octagon Credit Investors, LLC which are all direct or indirect subsidiaries of Conning Holdings Limited (collectively “Conning”) which is one of the family of companies owned by Cathay Financial Holding Co., Ltd. a Taiwan-based company.